Converse are releasing a new pair of trainers that when you leave the house, turn from an off-white and into a rainbow of bright colours.
Forget walking into the sun and sparkling, that is so 2008. Converse has collaborated with US-based Chinatown Market to create a pair of trainers that when exposed to sunlight, change colour.
Earlier this week, the brand posted a video showing the amazing transformation and let’s just say, people are pretty impressed.
The clip reveals how the trainers change from an off-white and into Joseph’s technicolour dreamcoat with just a shift of the light.
Chinatown Market founder and designer Mike Cherman spoke to Sneaker News to discuss their latest product.
“It makes the shoe more than just a shoe. It’s a conversation piece, something that’s unique to the wearer.
“These hues change in their own way, and some colours will last longer while others will last for a shorter time period.
“It’s the beauty of the shoes: how unique they are.
“It changes with you. You go to a music festival, the shoes are all bright and crazy in the sunlight, and the moment you step inside a tent, they go back to their pastel base and different. That’s what’s so fun.”
They may not be everyone’s definition of style, especially when you may not be able to coordinate an outfit to a pair of kaleidoscopic shoes but they certainly will stand out amongst the crowd.
There will be two styles released of the quirky collection. The Chuck Hi 70 model will retail for £81, along with the Chuck 70s at £77.
The collection will be launching this Saturday through the Chinatown Market website.