If you haven’t seen the latest Nationwide advert, where on earth have you been? Singing sisters Flo and Joan have brought a sense of joy to many during the ad breaks, however, some viewers have been far from impressed by their witty performance.
Some have claimed that the advert is slightly awkward and cheesy, with others taking things a step too far, by sending the Nationwide company death threats for their choice of advert.
The duo are in fact real-life sisters named Nicola and Rosie Dempsey and make a living from touring around the world performing songs with their keyboard. The sisters gained fame after their Youtube video became a hit back in 2016; which received over 560,000 views.
As a result of the unreasonable behaviour of many online, the company has been forced to respond to sick tweets, with the aim of clamping down on social media bullying and how it affects individuals.
A spokesperson on behalf of the company said: ‘When we saw an audition tape for Flo & Joan, gut feel told us all that they were a delightfully fresh take on things like loyalty which are at the heart of Nationwide.
“Social media has provided a great instant barometer of reaction – good and bad,” said Sara Bennison, Nationwide’s Chief Marketing Officer.
“The huge amount of likes and shares have been great. But then there are others who have chosen to post the most vile, abusive and misogynistic comments about the duo.
The individual also added that such behaviour cannot be ignored and therefore any of those who wish to publicise threatening messages online should be punished.
“It is not just our Flo & Joan adverts that generate these comments, it is also our adverts that feature people of different colours, backgrounds and perceived sexuality, which attract the most criticism.” they said.
“That’s why it is important to call out those persistent offenders who put out vile comments on a regular basis and who should really know better.”
As a result of the hateful comments spread on social media platforms, the bank is now working closely with Metropolitan Police to stamp out bullying online.
In an interview with OK! Magazine, a spokesperson on behalf of the bank said: “That is why Nationwide is looking to work with other brands, industry bodies, such as ISBA, and the Met Police to look at the true scale of this worrying trend to spread hate from behind a keyboard and attempt to create a solution to tackle the issue.
“It’s one thing not to like an advert, another to threaten to kill the stars of it. Abuse is abuse and that’s never OK in our book”.
Some of the vile comments discovered online surrounding the advert included:
“So who’s chipping in to get these two singing sisters from the Nationwide advert brutally murdered?”
“As a @AskNationwide customer I am begging you to get rid of Flo and Joan! Not to keep making new bloody adverts.’
“I HATE Flo and Joan. So much. I’ll never bank with @Nationwide because of them.”
“Wish that nationwide advert with flo and joan on would just take their annoying songs and sod off.”
“Can the sisters from the Nationwide adverts please die a horrible death.”
The bank also went on to say: “The huge amount of likes and shares have been great .But then there are others who have chosen to post the most vile, abusive and misogynistic comments about the duo.”
These disgraceful comments have been far and few between we must add and there have been many viewers who have been loving Nationwide’s campaign.
“Used to hate those singing sisters on the Nationwide adverts but they’ve slowly found a place in my heart,” one new fan wrote on Twitter.
“Why does everyone hate the singing nationwide sisters? I love them!” another commented.
The Telegraph’s Rupert Hawksey gave nothing but praise to the pair after their performance at the Edinburgh Fringe Festival in 2017. Giving them a 4* review, he wrote: “song after song of comic, musical joy. Covering everything from love to Brexit, in any number of styles, these intricately crafted, flawlessly performed numbers will have you howling with laughter one minute, wiping away a tear the next.”
Meanwhile, former model and Loose Women panellist Katie Price has also aimed to bring about punishment for those who choose to bully online.
She recently started a campaign after admitting that her disabled son Harvey received next-level abuse from online trolls.
“Harvey was getting racial abuse, they were mocking him, putting him in t-shirts,” she told the show Peston On Sunday.
“He’s got complex special needs – I’ve got five children but they always pick on him. If you go to buy a car, you need to give your address, you need to have some kind of security, and they need to do that online,”
As a result, she decided to start the new campaign entitled: ‘Make online abuse a specific criminal offence and create a register of offenders’,
Discussing the reasoning behind her new venture, Katie said: “Trolling is a major problem in this day and age. People of all ages and background suffer every day, including my family – especially my son Harvey.
“I have tried my best to expose people and even had two arrested but nothing was done and there were no repercussions or penalties for this behaviour.”
Her petition currently stands at 221,914 signatures and the formal model went on to make an important announcement about the campaign’s success: “On the 6th February, me, my mum and Harvey are now going to the Parliament Select Committee to now discuss it, and hopefully, Pricey here can change the law!”
She added: “I have to go along and give my experience about Harvey. The reason I started it is because – not just because of him, it will help other people – he was getting trolled so much about his colour, his size, his condition. And although I had people arrested and everything, the police can’t take it any further because there’s nothing in place.”