War were declared, to quote The Simpsons, in a Chelmsford branch of Sainsbury’s today when cut-price bargains on toys led to parents literally brawling in the aisles.
Now THAT is commitment to parenting.
Feral shoppers have been pictured filling up the aisles of the Essex supermarket in Springfield, Chelmsford after a number of popular brands, including Barbie, Nerf, Spider-Man and Disney slashed their prices.
One shopper, who is a mum-of-two who wishes to remain anonymous, told Essex Live of the “chaos” she witnessed after turning up to do her weekly shopping.
She said: “There was people everywhere and you couldn’t get close to the products.
“Someone nearly broke the shoelace on my Converse in a scuffle to get to the Barbie section, which had all gone by 9am.
“It was mad. I had to abandon my trolley and hope that no one stole my stuff as there was no way you’d be able to get your trolley down the aisle.
“People were getting quite cross and shouting at their kids. It was a bit of a bun fight.”
“I went and did my shop and popped back to the aisles before I left just to see what I could buy for my children ahead of Christmas .”
The exclusive offer, which is available in stores and not online, started today and will end on October 24th.
After witnessing the chaos, people took to Twitter to voice their amazement at the scuffling that had broken out over the cut-price toys.
One person said: “The @sainsburys toy sale was mental this morning! It was like supermarket sweep in there!”
Another remarked: “Took morning off so could go to supermarket while it’s quiet. Instead it’s packed cos of a half price toy sale. THANKS SAINSBURYS”
While another said: “@sainsburys toy sale today was like something from supermarket sweep #mumsgoingcrazyfortoys”
On Twitter, one local mum complained that Sainsbury’s had appeared to have picked the smallest aisle for one of the biggest sales of the year, while her husband said that he thought he’d need a crash helmet to get through the sale.
Quick trip to sainsburys and turns out i need my crash helmet on. Half price toy sale and the place is a war zone
— Adam Smith (@Badgersmith) 18 October 2017
Sainsburys toy sale was Crazy this morning. They picked the smallest aisle to do it in.
— hayley pemberton (@hayleyrob01) 18 October 2017
@sainsburys your toy sale, i think you need staff at the aisle telling customers they one way down, couldnt even move/get down aisle today
— Emma ? (@emziie_xx23) 18 October 2017
On Facebook, Londoner Fiona Lea said: “Piles of toys by the entrance/exit so they were almost blocked as people scrambled to try & see them.
“NO ORGANISATION, No additional management, DUMPED TROLLEYS filled with toys littering a section that was manic & crowded.
“A number of shoppers seemed confused by the craziness that they had endured unaware of the toy sale.”
A Sainsbury’s spokesman said: “Our toy sale is an extremely popular event offering customers great value in the run up to Christmas. The toy aisles have of course been very busy today but we’re not aware of any issues.”
The @sainsburys toy sale was mental this morning! It was like supermarket sweep in there! ??? pic.twitter.com/ZUjJ0Dv92u
— Sarah Evans (@sarah_evans74) 18 October 2017
Took morning off so could go to supermarket while it’s quiet. Instead it’s packed cos of a half price toy sale. THANKS SAINSBURYS
— Michelle Bond (@libmichelle) 18 October 2017
@sainsburys toy sale today was like something from supermarket sweep ?? #mumsgoingcrazyfortoys
— Danielle✨Holdsworth (@dsa0905) 18 October 2017
In other supermarket Christmas news, Lidl are set to launch their first ever two-year matured Christmas pudding tomorrow, and John Lewis have unveiled their top ten toys for 2017, which should make for a what’s-what for kid’s Christmas presents this year.
However, be warned, because they don’t come cheap. The top four toys on the list all come in at over £100. The year’s most popular toy, the Comzo Robot, is just a penny off of £200.
Yikes. No wonder a brawl broke out at Sainsbury’s.