More than 20,000 people have signed a petition in a bid to ban the Cadbury Creme egg advert which features a gay kiss.
The creator has accused the chocolate brand of ‘trying to cause gratuitous offence to members of the Christian community’ at Easter time.
They’ve also claimed that ‘if the couple in question were heterosexual’ the advertisement would be pulled due to its ‘sexually explicit nature’.
The petition reads: “By choosing to feature a same-sex couple, Cadbury’s are clearly hoping to cause controversy and escape criticism, by claiming that any objections must be rooted in ‘homophobia,’ but members of the LGBT community have also expressed their dislike of this campaign.
“Cadbury’s should not be seeking to hide under cover of LGBT rights to conduct a campaign which sexually objectifies individuals.
“If the couple in question were heterosexual, the advertisement would likely be prohibited, given the sexually explicit and graphic nature of the kiss.
“Cadbury’s are well aware of the religious significance of Easter. Therefore, they are trying to cause gratuitous offence to members of the Christian community during the most important feast in their calendar.”
A spokesperson for Cadbury’s said the brand is ‘proud’ of the advert ‘which celebrates the many ways that everyone can enjoy a Cadbury Creme Egg’.
They said: “Cadbury has always been a progressive brand that spreads a message of inclusion, whether it is through its products or brand campaigns.
“We are proud of our Golden Goobilee advert which celebrates the many ways that everyone can enjoy a Cadbury Creme Egg.
“To illustrate this and showcase the joy our products bring, a clip of a real-life couple sharing a Cadbury Creme Egg was included in the advert.”
Featured Image Credit: Cadbury