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Absolut Releases Watermelon Flavour Vodka

Absolut has released a Watermelon flavoured vodka and it’s coming to the UK. 

Adding a refreshing kick to your cocktails, the drink comes in a 700ml bottle that will set you back £20.

For now, there’s little info as to when it will be hitting supermarket shelves. However, we’ll be sure to keep you posted!

Malibu Launches Watermelon Flavour ‘Made For Summer’

Absolut Watermelon Vodka
Absolut has released Watermelon flavoured vodka. Credit: Instagram/@a1wineliquor

Since being shared on social media, Absolut fans have been buzzing over the latest launch.

Tagging a friend, one person commented: “On your shopping list I assume?”

While another added: “This looks great.”

A third simply said: “Needddd.”

On the Absolut website, the description for the new drink says: “Bringing you that watermelon sweetness with zero added sugar, Absolut Watermelon is without a doubt our new summer favourite.

“The refreshing taste of sweet watermelon makes it an easy-to-mix must-have, perfect for backyard parties or front porch chilling alike. With Absolut Watermelon you are nearly there, drink in hand.

“Just add soda or tonic, serve in a highball glass or bring a pitcher for your friends to enjoy the liquid summer vibes of Absolut.”

Absolut Watermelon adds a refreshing kick to cocktails. Credit: Absolut

While an Absolut spokesperson commented: “We know shoppers have been experimenting with serves at home more than ever, which has driven rapid growth of the flavoured vodka category.

“We want to continue this momentum by adding to our range with a flavour we know consumers will love.

“Bursting with the refreshing taste of watermelon that creates the most delicious cocktails, Absolut Watermelon is primed to become this summer’s must-have drink.”

Over on the site, you can also check out tons of fun Watermelon cocktail recipes to try out.

Featured Image Credit: Absolut & Pexel

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Written by Aimee Walker

Aimee is a senior content editor at IGV who specialises in finding the best original stories, trending topics and entertainment news. She graduated from Birmingham City University with a degree in Media and Communications.