The reason Adele can’t be ‘cancelled’ by record bosses following her BRITs speech has been revealed.
According to the MailOnline, the star’s label may be unhappy that she took a swipe at the gender-neutral Artist of the Year award, but there’s not much they can do about it due to the fact she’s the world’s top-selling artist.
PR guru and crisis management expert Mark Borkowski has claimed that some fans may actually like the fact she is being ‘true to her brand’.
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He told the publication: “There is a mass of posturing in the corporate world of pop music. Just like a slew of multi-national conglomerates rushing to make the right noise that most people see as virtue signalling.
“It was pleasing to see Adele channelling authenticity – true to her brand, Adele is a giant personality. She is a leading light proving you don’t have to lose your much-loved status by reflecting what you believe in.”
Borkowski went on to say that the ‘Easy On Me’ singer is a ‘national treasure,’ and could eventually be ‘sucked into a battle that will prove exhausting’.
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When Adele accepted the award, she referenced the gender-neutral change at the event and said that although she ‘understands’ why it’s been altered, she ‘loves being a woman’.
She said: “I really wasn’t expecting this one at all. I want to say a massive congratulations to Little Sims. Dave, Ed, Sam, I’m so proud to be in your company.
“I love being an artist. I can’t believe it’s my job. England, the UK, we have so many incredible young artists coming up.
“I understand why this has changed, but I really love being a woman and a female artist. I’m really proud of us.”
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