Aimee Walker
Amazon has changed its logo after being trolled on social media for ‘looking like Adolf Hitler’.
Shoppers will remember the original logo had a blue trolley on it. However, the tech company gave it a revamp earlier this year which hasn’t gone down well.
This is because the blue sticky label added to the top has been likened to the toothbrush moustache, which is often associated with the Nazi dictator.
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Branding agency Coley Porter Bell chief executive Vicky Bullen says that unfortunately for Amazon, the ‘Hitleresque moustache’ will be ‘forever embedded in our brains’.
She explained: “Unfortunately for Amazon, the visualisation of their parcel tape on the original logo will immediately be associated as a Hitleresque moustache, as that shape is forever embedded in our [subconscious] brains as such – not the best association for a brand that wants to create delight on the doorstep.”
When the redesign was initially launched, the company stated: “We designed the new icon to spark anticipation, excitement, and joy when customers start their shopping journey on their phone, just as they do when they see our boxes on their doorstep.”
Although the new logo was trialled in numerous countries beforehand, many took to social media to say they weren’t a fan of its new association.
One joked: “My parents use Amazon nearly every day. They’re going to be lost for the next few days.
“When they ask where Amazon’s gone, I’ll tell them to look for the cardboard Hitler.”
Another added: “It’s not just a ripped Scotch tape, it’s a ripped Scotch tape that has a similar shape and is right on top of a smiling mouth – Looks like a happy little cardboard Adolf to me.”
Featured Image Credit: Disney & Amazon
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