Editorial
A detail about Amber Heard has been spotted by researchers amid Johnny Depp’s defamation trial against her.
According to research conducted by tech company Cyabra, almost 11 percent of Twitter accounts that are sharing their thoughts on the former couple’s ongoing trial are allegedly ‘fake’.
Of the 2,300 accounts that were apparently analysed, the majority of these profiles were reportedly in support of Heard.
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The company’s CEO, Dan Brahmy, told Fox News: “Whenever there‘s a lot of people involved, there’s always going to be some level of additional, inauthentic conversation going on around a topic.”
He went on to add that this type of behaviour is usually ‘about drawing financial interest, or some sort of status or political interest’.
Cyabra’s researchers apparently determined which accounts were ‘fake’ by looking into their interactions, the content they shared or engaged with, and the time they post.
According to Brahmy, although 11 percent may not seem like a lot of accounts, it’s apparently on par with the percentage of ‘fake’ accounts that took part in the ‘aggressive election interference’.
He claimed: “The average of inauthenticity usually ranges between 3 percent to 5 percent.”
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Explaining how the company sorted through the accounts, the CEO explained: “We didn’t just analyse Johnny Depp as a word and Amber Heard as another word because it would be difficult to skim through [that] data efficiently.”
Instead, Cyabra’s researchers looked into profiles using relevant hashtags, such as #JusticeForJohnnyDepp and #IStandWithAmberHeard.
Cyabra’s vice president of marketing, Rafi Mendelsohn, pitched in and said its company’s researchers were surprised by the results.
He commented: “It was previously pretty unlikely that we thought we’d be having a conversation about misinformation when it comes to a Johnny Depp topic. Elections, yes. Wars, yes.
“But actually, now, when it comes to celebrity topics … We’re finding ourselves looking at topics, more and more, covering everyday celebrity topics.”
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