After a Twitter storm was launched following Argos revealing its Christmas 2020 TV advert starring a black lesbian couple and their kids, the British retailer has defended its decision.
Recently, Argos has been applauded for the launch of its latest advert in which two women and their kids are shown enjoying the festive period.
However, as it’s gone against the typical straight and all-white family, there has been as much backlash as praise.
An all Black family with queer parents, INJECT IT AND MAKE THEM MAD https://t.co/S7x9ViEnFO
— Tanya Compas (@TanyaCompas) August 28, 2020
me, a british person who was finally excited to see somebody who actually looked just like me in a british advert: 👁👄👁 https://t.co/3jNxTXSbLW
— liv⁷ (@trivialiv) August 28, 2020
Horrifically, some even threatened to complain about the advert to Ofcom, stating that the retailers are no longer “interested in white folks” – completely disregarding the fact the summer advert in July featured an all-white family, and that there were hundreds before that too.
Whilst there were those that argued against the latest advert, some pointed out that they hadn’t had a problem when Argos had featured aliens in a previous ad.
People are complaining because @Argos_Online have used a black family in their ad? You do realise they used an alien family a few years back? Did you complain then?
And they say racism isn’t a problem in the UK! 🤬
WTAF is wrong with people?! 🤯 pic.twitter.com/l6eBhgNX5p
— my_bookish_life (@LifeBookish) August 27, 2020
White ppl saying they can’t relate to the black family in the Argos advert instead of just saying their racist lmfaooo they had a whole alien family in their ads a few years back n not one of those Neanderthals said they “couldn’t relate”
— l (@leavemealonepIs) August 27, 2020
nobody complained when Argos used an actual family of Aliens in their advert, but a Black family is a big NO NO. you sad little ignorant racist people make me sick
— Grime Kids OUT NOW (@DJTarget) August 27, 2020
Many were quick to call out the “racist comments” and in reference to the backlash, said it was “embarrassing” and “disgusting”.
Following the criticism, Argos stepped forward to defend its decision, stating: “We’re proud to represent a diverse and inclusive Britain in our advertising.
“Argos is for everyone.”
We’re proud to represent a diverse and inclusive Britain in our advertising. pic.twitter.com/58eK9SoOW5
— Argos (@Argos_Online) August 27, 2020
A spokesperson for Argos later told The Independent: “We proudly represent modern Britain and the people and communities that we serve.
“This ad is just one example of that.”