A baker has defended charging $10 a cookie after facing backlash on social media.
Grace Gaylord, who runs a TikTok under the username @thegracefulbaker, recently uploaded a video in which she broke down why her biscuits cost so much.
In the clip, she said: “You think $10 for one cookie is insane? Okay, let’s break it down…
“A custom order of two dozen cookies at $10 a cookie, that is $240. Immediately, let’s say deduct $10 for supplies and ingredients, which leaves $230.
“Now let’s talk about the total time it takes to make two dozen custom cookies. Communication with the client, one hour. Designing the set, thirty minutes. Making the dough and baking, one hour. Making icing, mixing colours, and bagging icing, one hour. Decorating, four hours. Clean-up, fifteen minutes. Packaging, fifteen minutes.
“That’s a total of eight hours.”
The content creator then went on to explain that this should work out at around $28.78 per hour, as she wants to make sure she can afford at least two weeks of paid holidays.
Gaylord then went on to claim that she makes $57,500 a year.
“Take into consideration that I live in New York City,” she told viewers. “[It’s] one of the most expensive cities to live in. If I charged half that, at $5 a cookie, which is what most people in this comments section would still call ‘too much,’ I’d be on a salary of $28,750.”
@thegracefulbakerReply to @petalcheek let’s break this down… ##cookies ##decorate ##oddlysatisfying ##icing ##smallbusinesstiktok ##learnontiktok♬ Monkeys Spinning Monkeys – Kevin MacLeod
Despite sharing a video breaking down the costs and her reasoning behind them, Gaylord’s followers still said they weren’t convinced.
One viewer commented: “I’m a nurse and I have this salary, so yes, $50k for making cookies is ridiculous.”
Another added: “$10 is ridiculous no matter how you break it down. They are cookies!”
“No offence girl but I’m a baker too and I know exactly what goes into those cookies and $10 is too much,” a third said.
“It’s overpriced,” a fourth argued. “The breakdown has just proven that more.”
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