Aimee Walker
Bounty has been banned from the Celebrations tub this winter due to ‘public demand’ and chocolate lovers are divided about it.
It’s that special time of year when people are snuggled up inside and rewatching the Christmas classics.
Typically, this is accompanied by a box of chocolate and for many, Celebrations is the one to go for.
However, Celebration tubs are set to be a little bit different this year, as Mars Wrigley has confirmed that a limited run of ‘No Bounty’ tubs are being distributed.
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At select Tesco Christmas market pop-ups from November 8 to December 18, shoppers will be able to exchange their tubs bought in-store on the same day for a ‘No Bounty’ version.
It comes after the brand actually let shoppers return their unwanted Bounty chocolates last year, reports BBC.
To make up for the lack of Bounty, the limited-edition tubs will include even more Milky Way, Snickers, Mars, Galaxy and Malteasers sweets.
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Discussing the plan, Mars Wrigley’s Emily Owen said, via Daily Star: “Now, off the back of public demand, we’re trialling taking them out of the tub altogether. You don’t know what you’ve got until it’s gone!
“Christmas is the time for giving – but it seems this year, the British public are keen for us to take away.”
She added: “Last year, we gave customers the opportunity to return their unwanted Bounty chocolates. Now, off the back of public demand, we’re trialling taking them out of the tub altogether.”
The American food manufacturer has conducted research involving 2,000 people aged between 18 and 65.
It was suggested that 18% would be left feeling disappointed if they looked in their Celebrations tub and found that only Bounty was left. While 58% said this could even lead to a family argument.
From those who took part in the survey, it was also found that 22% said Bounty was their least favourite option from the selection tub.
While those with a Bounty vendetta (39%) said the chocolate option should be gone for good.
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The research also found that 18% voted Bounty the best chocolate in the tub. Interestingly, 38% who preferred it were over the age of 55.
After hearing the news about the Celebrations tub, many chocolate lovers have taken to Twitter and found themselves in a debate, with even some celebs weighing in.
Comedian Jason Manford tweeted: “How the hell can Celebrations remove the dad’s favourite, Bounty, and yet keep a chocolate bar that has absolutely outstayed its welcome, the Mars bar?”
Another added: “Mark my words, the history books will not be kind to the vile anti-coconut lobby who got the Bounty removed from Celebrations.
“This is a dark day.”
Alongside a photo of a Bounty bar, a third penned: “You didn’t deserve this. The true underdog.”
While others were overjoyed with the news, with one writing: “Good riddance to em.”
In agreement, a second said: “Celebrations removing Bountys from the tubs is the best news I’ve heard all year.”
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