Aimee Walker
Burger King has reportedly been ‘hit with a lawsuit’ after customers accused the fast-food chain of ‘false advertising’ over the size of its Whoppers.
According to reports, a South Florida lawyer has filed a federal suit against the chain, in which it accuses the company of portraying its food sizes to be much bigger than they actually are.
Attorney Anthony Russo has alleged that Burger King began inflating its meal sizes back in September 2017. Before this point, he apparently claims that its advertising was done ‘more fairly’.
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Witnesses have been dragged in in the form of YouTubers who specialise in reviewing fast-food meals.
Twitter users who have reportedly complained about the sizes are also being cited.
Reportedly, the suit – which is seeking class-action status – is demanding that Burger King ends its alleged deceptive marketing, as well as monetary damages.
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Although lawsuits such as these typically aren’t feared by large chains, editor in chief of Restaurant Business magazine, Jonathon Maze, reportedly says the company could respond in the form of a settlement due to the fear of ‘bad publicity’.
At the time of writing, a Burger King representative has yet to comment on the lawsuit.
This isn’t the first time that the company has faced accusations of inflating its food in adverts.
Reportedly, the UK’s advertising authority cited Burger King around 12 years ago over its burger, which they said were ‘considerably less’ thick and long as they were made out to be in ads.
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