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Kendrick Lamar Won’t Get Paid For His Super Bowl Halftime Show
Kendrick Lamar will not be paid a cent for his Super Bowl halftime show.
The ‘Swimming Pools’ rapper is one of hip-hop’s most acclaimed artists and last night, he headlined the Super Bowl LIX halftime show at the Caesars Superdome in New Orleans.
This marked Lamar’s first solo halftime show appearance, following his memorable contribution to the 2022 ensemble performance alongside Dr. Dre, Eminem, Mary J. Blige, Snoop Dogg, and 50 Cent.
Many fans may be surprised to learn that despite performing on one of the world’s most-watched stages, Lamar will not be paid for his halftime performance.
The Philadelphia Eagles triumphed over the Kansas City Chiefs with a commanding 40-22 victory in Super Bowl.
This win marks the Eagles’ second Super Bowl title in franchise history.
Eagles quarterback Jalen Hurts delivered an outstanding performance, throwing for 221 yards and two touchdowns, and adding a rushing touchdown, earning him the Super Bowl MVP honors, per apnews.com.
The Eagles’ defense was formidable, intercepting Chiefs quarterback Patrick Mahomes twice in the first half, including a pivotal pick-six by Cooper DeJean that contributed to a 24-0 halftime lead.
Despite a late rally by the Chiefs, the Eagles maintained their lead, preventing Kansas City from achieving a historic three-peat.
This victory underscores the Eagles’ remarkable season and solidifies their position at the pinnacle of the NFL.
But alongside the sporting achievements, all eyes were on Kendrick Lamar, who performed at the prestigious halftime show.
With a reputation for electrifying live performances and a catalog of hits like ‘HUMBLE.,’ ‘Alright,’ and ‘Money Trees,’ fans experienced a show-stopping set from the 17-time Grammy Award winner.
However, fans were shocked to learn that Lamar would not be paid for the performance.
This aligns with a longstanding NFL policy, which does not offer direct compensation to Super Bowl halftime performers.
An NFL spokesperson explained to Forbes in 2016: “We do not pay the artists. We cover expenses and production costs.”
For instance, the production of the 2020 halftime show featuring Shakira and Jennifer Lopez reportedly cost $13 million, as per Reuters.
The lack of a paycheck may seem surprising, but the exposure gained from the Super Bowl halftime show is invaluable.
Historically, artists have experienced massive boosts in streaming numbers, album sales, and ticket demand following their performances.
After the 2020 Super Bowl, Shakira reportedly saw a 230% increase in streams, while Jennifer Lopez is said to have experienced a 335% spike.
It’s anticipated Lamar’s appearance will yield similar benefits, cementing his legacy while reaching an even broader audience.
Darrell D. Miller, partner and founding chair of the entertainment & sports law department at Fox Rothschild, told Newsweek: “When you do the Super Bowl… the world is watching you. Your music is going to be seen by new people… Your touring is going to go up because all of a sudden, all these people want to see you… and your overall ancillary appeal as a household name goes up.”
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