Demi Lovato, who recently came out as non-binary, has been slammed for holding a Dr Pepper Zero Sugar microphone at an event after slamming diet culture.
The pansexual singer, who was spotted holding the branded mic at the iHeartRadio Music Awards, received a huge backlash last month when they criticised a small family business for selling sugar-free alternatives.
At the time, the former Disney star took to Instagram and fumed: “Finding it extremely hard to order froyo from [The Bigg Chill] when you have to walk past tons of sugar-free cookies/other diet foods before you get to the counter. #DoBetter.”
Watch the moment Demi Lovato came out as non-binary below…
Understandably, people are now branding Lovato a ‘hypocrite’ on Twitter.
One person wrote: “Weren’t you there to promote sugar-free Dr Pepper after trying to get a place shut down for serving diet Froyo?”
Another said: “[Demi] seems like a hypocrite who is only okay with sugar free if that sugar free is giving [them] money.”
Joining in, a third said that the Camp Rock star is ‘sure okay with attacking diet culture unless it lines their pockets’.
Following the backlash, a representative for Lovato told Page Six: “Demi was doing a promotional stop for the awards show as a good partner to iHeart.
“They’ve apologised for comments made weeks ago and have moved on to focus their cause work in the area of eating disorder awareness and Pride.”
Recently, Lovato informed their fans that they find it ‘harmful’ when people comment on their weight loss.
They penned: “I don’t know who needs to hear this but complimenting someone on their weight loss can be as harmful as complimenting someone on their weight gain in regards to talking to someone in recovery from an eating disorder.
“If you don’t know someone’s history with food, please don’t comment on their body.
“Because even if your intention is pure, it might leave that person awake at 2am overthinking that statement.”
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