Disney theme parks have scrapped their gendered ‘boys and girls’ announcement for ‘dreamers of all ages’.
A spokesperson told CBS News that the organisation hopes to be ‘part of a broader effort’ in promoting gender inclusivity so that people of all sexual orientations and gender identities ‘feel comfortable in the park’.
The new and inclusive message started on July 1 when a firework show was tested at Walt Disney World in Florida, reports Orange County Register.
The move has also been adopted over in Japan. A spokesperson for Tokyo’s Disneyland licensee, Oriental Land Company, told Deadline that the theme park will now simply say ‘everyone’ instead of using gendered terms.
In a statement, Chairman Josh D’Amaro said: “We want our guests to see their own backgrounds and traditions reflected in the stories, experiences and products they encounter in their interactions with Disney.”
He then added that the fifth ‘key’ component of the parks’ customer service is its ‘inclusion’.
Other keys include safety, efficiency, courtesy, and show, as the corporations aim to ‘interact with guests, collaborate together, create the next generation of Disney products and experiences and make critical decisions about the future of our business’.
As a part of the new inclusion key, D’Amaro also confirmed that there would be more ‘forms of personal expression’ for the thousands of Disney employees.
He revealed that this flexibility would mean staff of all genders can be more expressive when it comes to hairstyles, nail styles, jewellery, costume choices and tattoos – as long as they’re classed as ‘appropriate’.
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