Rosario Monachino
Dylan Mulvaney has spoken out after receiving backlash over her partnership with Bud Light.
Mulvaney, 26, is a TikTok star who has a staggering 10.8 million followers.
She is known to use her platform to detail her gender transition.
In particular, Mulvaney has a viral series called ‘Days of Girlhood’, which involves her taking her fans on a daily journey of being a woman.
While the content creator is beloved by many, she’s now facing a backlash.
Find out what Meghan Kelly had to say about Mulvaney’s partnerships with Bud Light and Nike below…
Mulvaney partnered up with the drink company Bud Light for its March Madness campaign, where people have a chance to win up to $15,000.
While dressed like the late actress Audrey Hepburn, the influencer announced the partnership on her Instagram, where she has 1.8 million followers.
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The post is captioned: “Happy March Madness!! Just found out this had to do with sports and not just saying it’s a crazy month!
“In celebration of this sports thing Bud Light is giving you the chance to win $15,000!
“Share a video with #EasyCarryContest for a chance to win!! Good luck!”
The caption ends with the hashtag ‘Bud Light Partner’.
View this post on Instagram
Although the post is completely ordinary, both Mulvaney and the brand have faced criticism on social media.
According to the New York Post, Bud Light’s parent company Anheuser-Busch has seen its value drop by a reported $5 billion.
Following the backlash, Mulvaney has spoken out, describing herself an ‘easy target’.
During an appearance on the Onward With Rosie O’Donnell podcast, the 26-year-old says: “The reason that I think I am so… I’m an easy target is because I’m so new to this.
“I think going after a trans woman that’s been doing this for like 20 years is a lot more difficult. I think maybe they think that there’s some sort of chance with me … But what is their goal?”
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She continues: “These people, they don’t understand me, and anything that I do or say then somehow gets taken out of context and is used against me and it’s so sad because everything I try to put out is positive.
“It’s trying to connect with others that maybe don’t understand me. It’s to make people laugh or to make a kid feel seen.”
This isn’t the only partnership of Mulvaney’s that has been met with anger lately.
She recently took to Instagram and shared a photo of herself wearing a Nike sports bra and leggings.
View this post on Instagram
In the caption, Mulvaney announced that she had partnered up with the athletic brand.
“Home for a moment and leaning into cosy workout wear life with Nike Women ‘s newest Zenvy leggings and Alate bra!” she penned.
“They’re so comfortable and buttery soft, perfect for workouts and everyday wear!”
This led to some women taking to social media and uploading videos of themselves burning their sports bras.
Amid the uproar, Nike has spoken out about creating a positive community, while also telling its followers that any hateful comments will be deleted.
In the pinned comment of one of its posts, the brand penned: “You are an essential component to the success of your community! We welcome comments that contribute to a positive and constructive discussion.
“Be kind… Be inclusive… Encourage each other… Hate speech, bullying, or other behaviours that are not in the spirit of a diverse and inclusive community will be deleted.”
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