Tesla chief Musk, 51, who is the world’s richest person, completed his $44 billion takeover of Twitter in October and fired a number of executives almost as soon as the deal was done.
Having joined the platform in 2010, Musk boasts more than 116 million followers, with whom he regularly shares his often controversial thoughts and opinions.
According to reports, current Twitter staff have received an email informing them that the company is set to become ‘extremely hardcore’.
Watch as Elon Musk launches $8 a month ‘Twitter Blue’ subscription package…
Musk – worth an estimated $198 billion – allegedly wrote: “Going forward, to build a breakthrough Twitter 2.0 and succeed in an increasingly competitive world, we will need to be extremely hardcore.
“This will mean long hours at high intensity.
“Only exceptional performance will constitute a passing grade.”
Staff then reportedly had to click ‘yes’ on a link, pledging themselves to the ‘new Twitter’ – with a commitment apparently required by 5pm eastern time on Thursday.
Failure to click ‘yes’ by that time would see them sacked with three-months severance pay, the email allegedly threatened.
Discussing Musk’s takeover, one person wrote on Twitter: “Leave. Terrible boss. That’s all.”
A second said: “This man has the strangest strategy for supporting employee morale.”
Another encouraged the staff to leave, writing: “I hope everybody is in the position to leave. With their knowledge, they can start a whole new platform!”
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One person, however, backed Musk’s no-nonsense approach to management.
They wrote: “I’d stay! Working for @elonmusk would be a challenge but if you are a young person, new in the field of tech, why would you quit?
“In order to be successful, you are going to need determination and sacrifice. It’s all about experience!”
Musk’s short time at the social media giant’s helm has seen him adopt an increasingly oppositional approach to existing staff.
He has also dismissed a number of people who have questioned his strategy.
SpaceX founder Musk has even joked about the platform’s employees.
In one tweet, he wrote: “Starlink is rebuilding the Internet in space, so maybe I know slightly more than some guy who wrote code for a website.”
In another tweet, he sarcastically referred to them as ‘geniuses’.
Musk’s email comes less than a week after another demanded employees return to the office – again threatening to fire those who don’t.
Earlier this week, he fired a Twitter developer – on Twitter – after they clashed over how the platform performs on Android devices.
The billionaire businessman was apologising to his followers about the issues Android users have experienced when his tweet was contradicted by Eric Frohnhoefer.
Frohnhoefer is a Twitter engineer who said he has been working on the platform’s android app for six years, and ‘can say this is wrong’.
In true Twitter fashion, sides were quickly taken.
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Some believed Frohnhoefer should have messaged Musk privately to express his concerns, while others congratulated him for sticking up for himself.
Ultimately, it didn’t matter what people thought, as Musk reportedly posted on the thread saying ‘he’s fired’.
However, Musk deleted the alleged tweet, while Frohnhoefer confirmed that he had been ‘disconnected’ from his work account.
As well as his sackings, Musk has divided opinion with the launch of Twitter’s ‘Blue’ subscription package.
Originally, if users paid £6.99, they would receive the coveted ‘blue tick’ verification badge, which had previously only been attached to ‘notable’ accounts.
Instead, those ‘notable’ accounts now have a ‘grey tick’, as well as the blue one, to distinguish them from Twitter Blue subscribers.
Twitter Blue was pulled less than a day after it was rolled out, though it is set to return at ‘the end of November’, according to Musk.
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