Famous chef Thomas Kerridge recently got in a Twitter spat over charging £87 for a sirloin steak at his pub which has two Michelin stars.
It all started when the editor of a premium wine magazine, named Guy Woodward, blasted the Hand and Flowers owner for advertising itself as ‘unpretentious’ and ‘accessible’ online when the reality appears to be different.
He wrote: “Website of @handfmarlow- ‘unpretentious,’ ‘proper pub,’ ‘for everyone to enjoy,’ ‘relaxed and accessible’.
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“Also @handfmarlow– steak and chips: £87; side of cabbage: £7.50; creme brûlée: £26.50. And people complain about wine list mark-ups.”
Hitting back, Kerridge said: “Those prices include everything, vat, and service.
“No additional service charge at all. Also, I pay staff properly and treat their job as a professional career.
“Perhaps the real cost of dining should be addressed. Unpretentious does not mean cheap. Also, why is profit a bad word?”
Woodward then added: “Maybe, but can you then claim to be a homely pub too?
“Wine example: Chateau Siaurac, Lalande de Pomerol 2014 £84 – roughly 400 per cent mark-up from retail.
“My issue isn’t with the prices – people are evidently happy to pay them. It’s the marketing. £87 for steak and chips is hardly an ‘unpretentious, proper pub’ that’s ‘accessible to everyone.”
Not taking the comments lying down, the chef began to list other costs associated with the venue.
He said: “What about… Food costs, wages, pensions, sick leave, holiday pay, insurance, water, gas, electricity, rates, business tax, toilet paper, cleaning products, mortgages, phone, internet, website, transport, maintenance, accountant, laundry… plus many more lines in a P&L.
“Your interpretation of accessible is different. We do have a set lunch.”
Kerridge also owns a fish and chip shop in Knightsbridge, in the famous department store Harrods, and he charges a staggering £35 for the classic meal.
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