A teaser trailer has been dropped ahead of the new series of Great British Bake Off and already, it’s ignited the amateur bakers in all of us.
Due to the coronavirus pandemic, it was touch and go on whether or not the much-loved competition could be held this year.
Fortunately, Channel 4 bosses have been doing absolutely everything in their power to make sure that the iconic tent can once again be filled with hopeful bakers and the scent of freshly baked bread.
The teaser trailer, which is sponsored by Aldi, shows a young boy as he’s cycling down the street in search of flour – pretty similar to how everyone was earlier this year in the search of toilet roll.
Although the ad shows a group of people stressing out as haven’t managed to get their hands on any, the boy manages to show up at his nan’s house and deliver her the flour.
Channel 4’s chief marketing officer, Zaid Al-Qassab, said: “This year’s Great British Bake Off campaign highlights that baking is about so much more than sustenance – it’s a gift.
“The film illustrates the nation’s joyous love of baking inspired by our shared experience of lockdown in a typically Channel 4 way and we hope it gets viewers as excited as we are for the return of our biggest show!”
As this year’s series is sponsored by supermarket chain Aldi, the store’s marketing director Sean McGinty couldn’t be any more excited.
He said: “The Great British Bake Off is the perfect partner for Aldi. The ‘feelgood’ show appeals to all ages and underpins Aldi’s quality positioning and light-hearted tone.
“We’re looking forward to celebrating creativity and innovation in the kitchen with some of the best amateur bakers in the UK!”
Following the departure of Sandi Toksvig, this year’s Bake Off will be welcoming Matt Lucas as a presenter.
Alongside host Noel Fielding, Matt will helm the show whilst Paul Hollywood and Prue Leith are judges.