Holly Willoughby has revealed the next move in her career with the launch of her new lifestyle brand ‘Wylde Moon’.
The presenter announced the news on Instagram, calling it a ‘deeply personal’ project which will feature beauty, ‘moonboards,’ podcasts and style.
Willoughby said she had been ‘in tears’ on the morning of the launch and felt like she had ‘just birthed’ the website, which gained over 40,000 followers in a matter of hours.
In a statement, the star said: “I want Wylde Moon to be a place where I can share the things that I love, the lessons that I’ve learnt along the way, the things I see and instantly want to share with others.
“I want it to be a place where we can celebrate other people, too, where we can shine a light on them, their brands. It’s a celebration of all kinds of beauty.
“Over the coming months, Wylde Moon will also begin offering a line of curated products, designed by myself with a team of experts.
“The Wylde Moon boutique will allow readers to browse the pieces that I genuinely love and have spent the last year working on.”
The first episode of her new podcast features an interview with the American actress Lena Dunham and new content will be posted to the website monthly, to coincide with a new moon.
Fans shared their excitement at the launch, with one commenting it was ‘all the little things she loves in one place’ and ‘exactly what she had been waiting for’.
Another added: “Good luck with the new venture, it sounds so exciting.”
Watch our Video of the Day below…