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Influencers Aren’t Happy About Norway’s New Photo Editing Law

Influencers across Norway aren't happy about the country's new photo editing law.
Credit: @petronellegrotvedt/@eirinkristiansen/Instagram

Influencers across Norway aren’t happy about the country’s new photo editing law.

The ruling will mean social media influencers will now have to disclose if they’ve modified or added a filter to any of their posts, in order to ‘reduce body pressure’ among young people.

But not everyone is thrilled about the move, as some argue that disclaimers won’t be enough to combat the issue.

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Eirin Kristian on influencers and photo editing laws.
Eirin Kristian, an influencer, says Norway’s photo editing law seems like a ‘shortcut’ to a bigger issue. Credit: @eirinkristiansen/Instagram

Arguing against the change is Eirin Kristian, from Bergen, who told BBC’s Newsbeat it seems more like a ‘shortcut’ than anything else.

She explained: “To me, it seems more like a shortcut to fix a problem that won’t really do any improvement.

“Mental health issues are caused by so much more than an edited photo, and another bade on advertiser’s photos won’t change how young girls and boys truly feel, in my opinion.”

The 26-year-old then revealed that, although she doesn’t edit her appearance in photos, she will play with ‘lights and colours’ to create a ‘mood’.

“Social media is here to stay,” she said. “I believe we should focus more on how we can learn to be selective in what we see and learn how social media truly works.”

Madeleine Pederson on influencers and photo editing laws.
Madeleine Pederson says it’s ‘about time’ something was done about the unrealistic images of people on social media. Credit: @petronellegrotvedt/Instagram

But Madeleine Pederson, from Moss in Norway, said that it’s ‘about time’ something is done to combat the unrealistic images of people on social media.

She said: “There are so many people that are insecure about their body or face.

“I have struggled with body issues because of Instagram, back in the day.

“The worst part is that I don’t even know if the other girls I looked up to did edit their photos or not. That’s why we all need answers – we need this law.”

As well as allowing young people to know when others have altered their images, Pederson believes the change will make those that do, do it ‘less’.

“They will be too embarrassed to admit it, so they will edit less, as they should,” the influencer explained. “You are beautiful, don’t throw that away for some extra likes. That’s not real life.”

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Written by Aimee Walker

Aimee is a senior content editor at IGV who specialises in finding the best original stories, trending topics and entertainment news. She graduated from Birmingham City University with a degree in Media and Communications.