Kanye West Hit With Backlash Over Clip Of Him Showing Adult Movie To Adidas Execs

Kanye West is facing backlash over footage of him apparently forcing Adidas executives to watch an adult movie during a business meeting.
Credit: Alamy & Kanye West via YouTube

Kanye West is facing backlash over footage of him apparently forcing Adidas executives to watch an adult movie during a business meeting.

The five-person gathering was included in a half-hour vlog posted to the 45-year-old Yeezy founder’s YouTube channel on Monday.

The ‘Bound 2’ rapper, known as Ye, turned to the video-sharing platform after being locked out of his Instagram and Twitter accounts.

The video, titled ‘LAST WEEK’, gives viewers a glimpse into the ‘Heartless’ rapper’s personal and professional exploits.

It includes clips from a business meeting with Adidas executives in which he appears to show them adult content.

Watch Kanye West’s bizarre meeting with Adidas execs below…

Fish-eye footage shows Kim Kardashian’s ex-husband holding a phone in front of two execs whose faces were blurred.

When one of the men asks, “Is this a p*** movie?,” the ‘Gold Digger’ star replies, “Yeah.”

“Jesus Christ,” one of them exclaims.

He then continues to try and show them the video despite their apparent unease. 

Moving the ‘Flashing Lights’ star’s arm and phone away from him, the man says: “Come on, man. Come on.”

According to Page Six, the ‘N***as In Paris’ rapper was trying to draw parallels between the movie’s plot and his own dealings with the German sports brand, which is in charge of the manufacturing and distribution of the billion-dollar Yeezy brand. 

Pointing at one of his team members, West said: “I’m only gonna work with Adidas if he’s the CEO.”

He added: “You guys have done wrong by the company, by the business and by the partnership. 

“The whole concept of this video is that the guy had cheated, so then the girl was like, ‘Well I’m going to do the thing that’s your worst nightmare’.”

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One person said of the confrontation on Twitter: “Kanye West posts video of a business meeting with Adidas executives where he shows them a p**n video, and acts belligerent.

“Anyone else who did this at a business meeting would have been kicked out of the meeting, out of the building.

“Why does anyone do business with West?”

Another said: “This motherf***er Kanye West really had Adidas executives watching p*** as a metaphor for their betrayal.”

“This is incredibly weird,” said a third. “I feel awkward and I’m not even there.”

Another wrote: “As someone who’s undergone sexual harassment this is absolutely disgusting.”

While another Twitter user suggested it was ‘workplace harassment’.

Kanye West's Adidas meeting.
Kanye West appears to show executives appears to show adult content during a business meeting. Credit: Kanye West via YouTube

The liaison explained how West ended his working relationship with Gap last month over concerns that they did not deliver on promises to release certain styles or open dedicated ‘Yeezy Gap’ stores. 

The man added: “We terminated the Gap relationship, and they knew they did wrong.

“You guys know you did wrong, and your spirit of saying, ‘We can get to a place to live with your ask’, that’s the starting point of the conversation.”

One of the execs then agreed and admitted that he and his partner could ‘certainly do a lot better’ in the way they work with West and his team.

On October 6, four days before the video was released on YouTube, Adidas issued a statement announcing that its multibillion-dollar partnership with West was officially under review.

The statement said: “The Adidas Yeezy partnership is one of the most successful collaborations in our industry’s history.

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“We are proud of our team that has worked tirelessly throughout our collaboration with Ye and the iconic products that were born from it.

“We also recognise that all successful partnerships are rooted in mutual respect and shared values.

“After repeated efforts to privately resolve the situation, we have taken the decision to place the partnership under review.”

The decision came just three days after West was widely criticized for featuring a ‘White Lives Matter’ T-shirt at Paris Fashion Week.

The slogan has been associated with racism and is often used to counter the Black Lives Matter movement.

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Written by Cal Gaunt

Cal is a former content editor at IGV who specialised in writing trending and entertainment news. He previously worked as a news reporter at the Lancashire Telegraph and earned an NCTJ in Sports Journalism.