Kanye West has shocked fans after demanding people stop calling him by his ‘slave name’ and start calling him ‘Ye’.
The ‘Flashing Lights’ rapper’s bizarre behaviour means he’s never far from the spotlight.
From his highly publicised split from Kim Kardashian to his viral fling with Julia Fox, to whatever is going on with his new ‘wife’, Bianca Censori, he certainly knows how to keep everyone talking.
But now, it’s Kanye’s name that is generating some online controversy.
Or, sorry, should we say… Ye’s name?
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Ye’s odd request has generated quite a lot of feedback online.
One person writes: “That’s fine, I actually respect what people wish to be referred to as whether it be gender or name, that’s not a problem – but I still am not a fan of his antics.”
“I’m sad that people don’t understand what he’s talking about about,” says another.
“Respect goes both ways Mr Ye and you don’t show an ounce of respect to anyone so why should they show you any?” a third questions.
West’s chief of staff, Milo Yiannopoulos, has demanded in a letter that the rapper be referred to as Ye and not his ‘slave name’.
“Ye is one of the most recognisable people in the world, on par with presidents and popes,” the letter obtained by Page Six reads.
“He didn’t take the decision to change his name, potentially sacrificing some of the immense value captured by the brand of ‘Kanye West’, lightly. The change was made fully, legally, and permanently. This is who he is now. His name is Ye.”
The letter continues: “He has on several occasions referred to it as his slave name.
“Ye is a Black man in America who wants the right to full self-determination just like everyone else.”
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This isn’t the first time Ye has brought up a potential name change.
Back in 2021, West’s petition to legally change his name to his mononym Ye was approved in a Los Angeles court.
The rapper’s name has since been used interchangeably by the media, but it seems Yiannopoulos wants that to stop.
Yiannopoulos explains that he is reaching out to ‘streaming platforms, publishers, stores, unions, lyrics websites and data resellers’ to enforce the change because they are some of ‘the most visible places’.
The rapper previously spoke of the name change during a radio interview with BigBoyTV, explaining: “I believe ‘ye’ is the most commonly used word in the Bible, and in the Bible it means you. So I’m you, I’m us, it’s us.”
The artist went on to say that his name ‘went from Kanye, which means the only one, to just Ye – just being a reflection of our good, our bad, our confused, everything’.
Following the release of West’s 2018 eponymous album, ‘Ye’, he teased his new name on X, formerly Twitter, writing that he was ‘the being formally known as Kanye West’.
He concluded: “I am YE.”
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