After blasting Sacha Baron Cohen and threatening to sue him over the first Borat film, it appears as though Kazakhstan’s people have had a change of heart and decided to change its tune in regards to its latest tourist campaign.
The former Soviet republic has changed its tune and has now adopted the iconic movie phrase from Borat – “very nice” – for its latest tourist campaign. This action has come right after the launch of the second Borat movie and is being used to promote Kazakhstan around the world.
An American living in Kazakhstan, Dennis Keen, thought it would be a great idea to pitch in on the country’s tourism board and suggested adopting the movie’s slogan “very nice”, in order to promote tourism, reports The New York Times.
Keen and his friend Yermek Utemissov put together four short commercials and then made the most of the film’s iconic slogan, making sure to end each with “Kazakhstan. Very nice!”.
Deputy Chairman of Kazakh Tourism Kairat Sadvakassov spoke to HuffPost and said the adoption of the slogan “offers the perfect description of Kazakhstan’s vast tourism potential in a short, memorable way.”
After hearing of Kazakhstan embracing his film series, Baron Cohen released a statement in which he commended the country.
In an email to the Times, he wrote: “This is a comedy, and the Kazakhstan in the film has nothing to do with the real country.
“I chose Kazakhstan because it was a place that almost nobody in the U.S. knew anything about, which allowed us to create a wild, comedic, fake world. The real Kazakhstan is a beautiful country with a modern, proud society — the opposite of Borat’s version.”
You can now watch Borat Subsequent Moviefilm: Delivery Of Prodigious Bribe To American Regime For Make Benefit Once Glorious Nation of Kazakhstan on Amazon Prime Movies.
Check out Kazakhstan’s latest tourism video below.