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M&S Launches Cheeky New Aubergine-Shaped Easter Egg

M&S has launched a cheeky new aubergine-shaped Easter egg

On Instagram, M&S has announced that it is expanding its vegan chocolate offerings and revealed that there is now an aubergine-shaped Easter egg available for purchase, at the price of just £6.

Alongside an image of the latest plant-based Easter offering, M&S wrote: “Stop scrolling: our ‘Egg-Plant Kitchen’ vegan Easter egg is here to brighten up your January in all its aubergine-shaped glory. You can thank us later. Pick it up in-store now!”

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Credit: M&S

“Emojis at the ready!” M&S added. “Our debut vegan Easter egg in the Plant Kitchen range has been cheekily shaped like an ‘egg plant’ (ok, an aubergine!) See what we did there?”

The Easter egg is crafted into a cheeky aubergine shape that is guaranteed to put a smile on your face thanks to its thick and dairy-free chocolate.

Fans have been obsessing over the latest launch and have been eager to try out the latest of M&S’ vegan offerings.

One person commented on the post: “It’s not April fools yet M&S! Do you know what the eggplant emoji is used for? Crying!”

While another tagged their friend, saying: “I thought you’d like this.”

Featured Image Credit: Marks & Spencers

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Written by Aimee Walker

Aimee is a senior content editor at IGV who specialises in finding the best original stories, trending topics and entertainment news. She graduated from Birmingham City University with a degree in Media and Communications.