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M&S Face Backlash Over ‘Unacceptable And Offensive’ Christmas Cards

M&S is facing backlash over their 'unacceptable and offensive' Christmas cards. 
Credit: @marksandspencer/@official_percypig/Instagram

M&S is facing backlash over their ‘unacceptable and offensive’ Christmas cards. 

They feature the brand’s famous Percy Pig wearing a Christmas hat with the slogan ‘Merry Pigmas’. 

Although the initiative is aimed at raising money for their partner charities, it hasn’t gone down well with some shoppers. 

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M&S backlash Christmas
The company is facing backlash from Christian shoppers over its ‘unacceptable’ Christmas cards. Credit: @official_percypig/Instagram

Orthodox Christian and author, Laura Jackson, blasted the chain on Facebook, writing: “Honestly, M&S – would you replace the name of another religion’s prophet with ‘pig’ for a laugh? This is unacceptable.”

The cards are being sold for £5.50 and contain one card and two cash envelopes. 

The intention is to raise £200,000 for M&S partners. Profits will be divided between several charities, with Shelter, Breast Cancer Now, Royal British Legion, and Macmillan Cancer Support all getting 24% and Marie Keating Foundation receiving the remaining 4%.

Jackson wasn’t the only person to be outraged by the slogan.

Another person commented: “Absolutely offensive! Imagine doing that with any other deity! We are a Christian country!”

A third added: “Deeply offensive. What an arrogant attitude for Marks and Spencer to have….to think this is even acceptable.”

However, others defended the store, praising them for the work.

DJ Dave Piper tweeted: “I’m a Christian, and I’m *not* offended by this – keep up the good work!

“Although just to clarify – you coined the term #MerryPigmas *before* Boris went to Peppa Pig world right?!”

Another added: “Ooh alright, keep your knickers on. If I’m right or wrong it doesn’t really matter. I’m laughing at how pathetic it is complaining about a card that will be in the recycling bin the day after Boxing Day, even if it had Jesus on it.

“Binned with other rubbish.”

Seeing the funny side, someone else pitched in: “M&S has made a right pig’s ear of this.”

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Written by Aimee Walker

Aimee is a senior content editor at IGV who specialises in finding the best original stories, trending topics and entertainment news. She graduated from Birmingham City University with a degree in Media and Communications.