M&S has renamed its Midget Gems after the store has faced criticism from people with dwarfism.
The supermarket announced that the sweets will now be called Mini Gems after some have argued that the original name was a form of ‘hate speech’.
It all started when disability campaigner, Dr Erin Pritchard, who has the most common form of dwarfism – achondroplasia – blasted M&S on Twitter.
She wrote: “The word midget is a form of hate speech and contributes to the prejudice that people with dwarfism experience on a daily basis.
“Having spoken with various firms about the use of the word midget, it’s clear that many companies are simply unaware of just how offensive the term is, and I’ve had to explain to them why it’s such an issue.”
After hearing Pritchard’s thoughts on the matter, M&S took to the social media platform and shared a response, insisting that it wants to be ‘an inclusive retailer’.
The statement read: “We are committed to being an inclusive retailer – from how we support our colleagues, through to the products we offer and the way we market them to our 32 million customers.
“Following suggestions from our colleagues and the insights shared by Dr Erin Pritchard, we introduced new Mini Gem packaging last year, which has since been rolled out to all of our stores.”
Pritchard, who is an ‘activist for the rights of people with dwarfism,’ said that it’s about time the name was adjusted.
She commented: “The change should have happened years ago. It is easy for people not called the word to think its removal is wrong.”
Tesco has also announced that it is reviewing the name of Midget Gems, as it ‘would not want any of [its] products to cause offence’.
A spokesperson stated: “We are grateful to Dr Pritchard for bringing this to our attention and we will be reviewing the name of this product.”
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