M&S Is ‘Suing Aldi’ For ‘Copying’ Its Light-Up Christmas Gin

M&S is reportedly ‘suing Aldi’ for ‘copying’ its light-up Christmas gin, just months after the retailer took legal action over the store’s version of the trademarked Colin the Caterpillar cake. 

According to reports, the supermarket’s court papers state that Aldi’s The Infusionist gin, which is made up of gold flake blackberry and clementine, is ‘strikingly similar’ to its own.

It’s believed that M&S’s branded gin has several features which are protected, such as the shape of the bottle, its gold leaf flakes and its light feature.

Find out where Aldi is opening up more stores in the clip below…

In the brand’s intellectual property claim, it reportedly argues that customers may be under the false impression that the two drinks are of the same standard.

To protect any future designs, it’s believed that M&S wants an injunction to be put on Aldi. The retailer reportedly also wants the supermarket to submit any products that may breach this.

This isn’t the first time that M&S and Aldi have clashed over product similarity.

M&S Face Backlash Over ‘Unacceptable And Offensive’ Christmas Cards

Earlier this year, M&S claimed that the Cuthbert the Caterpillar cake is too similar to theirs.

At the time, they wanted the store to remove the item from store shelves and agree not to sell anything so similar again.

A spokesperson commented: “Because we know the M&S brand is special to our customers and they expect only the very best from us, love and care goes into every M&S product on our shelves.

“So we want to protect Colin, Connie, and our reputation for freshness, quality, innovation, and value.”

The Colin the Caterpillar chocolate sponge cake has been available to purchase from M&S as of 1990 and has reportedly sold over 15million since its launch.

Watch our Video of the Day below…