Credit: Instagram & TikTok
TikTok Influencer Killed Aged 23 During Livestream
Influencer Valeria Marquez was killed during a TikTok livestream.
The 23-year-old Mexican influencer was known for her beauty and makeup content, amassing nearly 200,000 followers across Instagram and TikTok.
She worked in a beauty salon in the city of Zapopan, where the tragic incident took place.
Earlier in the Tiktok livestream, Marquez shared that someone had come to the salon when she was not there with an ‘expensive gift’ for her.
The Guardian reports that Marquez seemed concerned by this and wasn’t planning to stay in the salon to see what the ‘gift’ was.
Moments before she was shot, the influencer was livestreaming to her followers as she sat at a table unboxing a small package containing a Piglet stuffed toy.
Marquez smiled, cuddled the toy, and tossed her blonde hair over her shoulder.
She was then heard saying: “They’re coming,” before a voice in the background asked, “Hey, Vale?”
The 23-year-old replied ‘yes’ before muting the TikTok live.
Seconds later, viewers witnessed Marquez being shot with a firearm before she slouched over in her chair.
Moments after Marquez’s death, a person appeared to pick up her phone, showing a glimpse of their face before ending the livestream.
Municipal Police officers responded to the scene at 6:30 p.m. after receiving a 911 report to emergency services, confirming the victim’s death.
Paramedics also arrived at the scene and confirmed that the woman no longer had vital signs.
According to the state of Jalisco’s Attorney General’s office, Marquez was shot dead by a male intruder in her salon.
The influencer had uploaded a final photograph of herself to social media before her tragic death.
Marquez can be seen posing in a mirror at the salon while dressed in the same pink top she would later be killed in.
The General’s office is investigating Marqueez’s death as a suspected femicide – the killing of a woman or girl for gender-based reasons.
Vision of Humanity reports that femicides are a major concern in Mexico, as recorded cases have risen significantly in the past decade.
In 2015, femicides represented 19.8 per cent of female homicides, however, this proportion had increased to 24.2 per cent by 2024.
According to Mexican government figures, there were 847 reported cases of femicide nationwide last year, and 162 in the first three months of this year.
Mayor of Zapopan, Juan José Frangie, said his office has no record of Marquez requesting help from the authorities due to threats against her.
The state says forensic experts are investigating the shooting, but the prosecutor’s office has not yet named a suspect in the 23-year-old’s murder.
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