Stacey Dooley was reportedly sacked by the BBC as host of Glow Up for breaking one of its strict rules, it has been alleged.
According to The Sun, the 34-year-old found herself in hot water when she filmed a commercial for the hair beauty brand Clairol.
This was apparently deemed a breach of a rule which states talent should not appear in adverts which ‘mimic or replicate their on-air roles’ for the broadcaster.
Watch Stacey Dooley’s Clairol TV advert below…
A source told the publication: “Stacey might have made it sound like she was stepping away from the series of her own volition, but in reality she was not asked to stay because the BBC were furious about Clairol.
“They are sick of people using their platform to go off and earn private money.
“It was a tricky situation as she does other things for the BBC, but they decided she would lose her Glow Up contract.
“It’s a hair care brand, it’s glossy and glam. Glow Up is all about beauty.
“So, basically, the BBC said, ‘You’re sacked from Glow Up, but you can keep making documentaries that air on the BBC’.”
Stacey Dooley was sacked ‘quietly’ and replaced by 26-year-old Maya Jama. However, there is no bad blood between the pair.
Jama revealed Dooley messaged her wishing her luck and told her she was going to ‘smash it’ ahead of her stint.
She told Radio Times: “She said, ‘Good luck, honey – you’re going to smash it!’
“Like she’s been amazing and she’s doing incredible, incredible bits as usual anyway, so I think it was a nice crossover.
“I don’t know why in the media and internet and TV world, people always want to try and be like, ‘Hey how do you feel about this one and this one?’ and pin people against each other but it’s not that, it’s not.”
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