In the same week that Universal and Odeon have been at odds over streaming the latest movie releases, Lionsgate has announced that it will be raising money for the NHS and other charities through their own online streaming project, Lionsgate Live!
It goes without saying that these are unprecedented times for the film industry. Ever since it was announced that the latest James Bond instalment No Time To Die would be pushed back from its original April release to November this year because of the coronavirus pandemic, studios have been forced to push back further film releases and cinemas have been forced to shut down.
As a result, some studios have decided to release their latest projects on streaming platforms for those viewers who are desperate to see the latest releases at home. Lionsgate however, is offering audiences the chance to relive some of their classics, and most popular films, over the next four Saturday’s with their own Lionsgate Live! event.
Over the next four weekends, La La Land, Eddie The Eagle, Bend It Like Beckham and The Hunger Games will all be available to watch for free via the Lionsgate YouTube channel, starting this Saturday at 6 pm with Damien Chazelle’s hit musical spectacular La La Land first.
The idea behind the free movie marathon is to raise money for the NHS Charities Together and the UK Coronavirus Film and TV Emergency Relief Fund, offering audiences the chance to donate whilst enjoying the cinematic experience from the comfort of their own home.
According to Lionsgate Live! website, the free event will be “a star-studded celebration of the theatrical filmgoing experience, brought to you LIVE.”
“Lionsgate Live benefits the NHS Charities Together, currently supporting NHS staff and volunteers caring for COVID-19 patients, and The Film and TV Charity Covid-19 Emergency Response, supporting the people behind the scenes who bring these stories to our screens.”
It sounds like a great idea for a very worthy cause.
It’s not the first time that the issue of streaming and on-demand movies has been in the news this week, as it was announced yesterday that cinema chain Odeon won’t be showing any Universal Pictures films once cinemas are back open again.
The public fall out is due to Universal’s decision to go ahead with the online release of their animated family comedy Trolls: World Tour, rather than postpone the film and opt for a standard theatrical release. As a result, Odeon has banned any releases by Universal Pictures and even accused Universal of “breaking the business model and dealings between our two companies”.
The ban could potentially have an effect on Universal’s box office takings with No Time To Die, F9 and Jurassic World: Dominion all set for release within the next year. There have also been reports this morning that Cineworld is set to follow in Odeon’s footsteps and implement a ban on Universal releases.