A vegan woman has reportedly accused a supermarket of tricking her into eating chicken due to where it was placed in the store.
According to The Mirror, the shopper claimed Australian supermarket Coles placed the chicken products among vegan foods, leading her to believe they were meat-free.
Taking to Twitter, she put the chain on blast, telling them she was ‘disgusted’.
She tweeted: “Is it intentional that you put non-vegan products on the shelf between two vegan products?
“I am disgusted that you’ve just tricked me into buying & eating chicken when we are all trying so hard to save the planet. Do you not care at all?”
The company responded with a statement about the incident, saying they were ‘concerned’ to hear about the issue.
They said: “We have a growing number of customers choosing to purchase vegan and meat-alternative products and we are working hard to continue to expand that range to meet their demands.
“Where possible, we group similar items together, but this is not always possible due to the different shelf space and layouts in our stores across our network.
@Coles Is it intentional that you put non-vegan products on the shelf between 2 vegan products? I am disgusted that you’ve just tricked me into buying & eating chicken, when we are all trying so hard to save the planet. Do you not care at all?#climateaction #consumerprotection pic.twitter.com/8hZfNb3Njx
— Heidi Marshman (@Heidi_Marshman) September 28, 2021
“We are concerned to hear about this customer’s experience and have referred this issue to the National Grocery Space Department for their consideration.”
“Nevertheless, your specific concerns have been noted and referred to the National Grocery Space Department for their information.”
A picture of the freezer was then posted on Twitter showing the plant-based items, including burgers and meatballs, placed beside boxes of chicken nuggets and tenders labelled ‘I’m Free From’.
The supermarket responded to the tweet directly, saying: “Thanks for reaching out. As you can appreciate, in some instances it may be necessary to relocate items to create the additional space required to introduce new products and sections into our range.
According to 7News, the products were not free of meat, only gluten.
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