Rosario Monachino
Krispy Kreme has apologised after a doughnut advert was deemed ‘racist’ and branded ‘an absolute disgrace’.
The world-famous bakery chain was first established in 1937 and has since gone on to become a billion-dollar corporation after selling batches of their delicious sweet treats worldwide.
Despite being immensely popular, Krispy Kreme’s latest promotion campaign raised several eyebrows and has since led to the company facing a wave of backlash.
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In each ad, the bakery giant is swapping out the letter ‘o’ for a doughnut, so for example the word ‘footy’ has two doughnuts in it.
However in one advert the word ‘congrats’ was changed to ‘c**ngrats’ – which sent shockwaves through the web which resulted in the company receiving a large amount of backlash.
This has been slammed as the word “c**n” is an offensive and derogatory slang term or slur used to refer to a person of colour.
Dr Stephen Hagan, an author based in Queensland and anti-racism campaigner has branded the Krispy Kreme gaffe ‘an absolute disgrace’ and called for a boycott of the brand, via The Mirror.
He said: “It’s an absolute disgrace that in 2023, someone thinks they can come up with an… ad like that on a product that is very popular with people of colour.
“The word has put my family and my people through so much trauma and it’s just disgraceful to see this happening.”
Krispy Kreme ANZ apologises after offensive campaign spot, removes YouTube video https://t.co/Ez9ZHm0v9m pic.twitter.com/IXdCzZWYYA
— Anonymous’ 4thEstate (@4thAnon) August 23, 2023
Someone on social media writes: “Companies should be aware of the impact their advertisements can have and to take responsibility when something goes wrong.”
“Ummmm Krispy Kreme?? This is wild,” comments another person.
A third person went on to state: “Clearly corporations must do a better job at vetting their own personnel & ad companies they hire.”
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Ad Standards have told Mumbrella that they have not received any complaints about the campaign, however, Krispy Kreme has removed the ad from their YouTube page.
Krispy Kreme’s marketing director Olivia Sutherland told the outlet: “We never intended to offend any person or group. We are sorry for the oversight and have removed all congratulations-related ads from the campaign.”
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