Cal Gaunt
McDonald’s flipped its arches upside down to make a powerful statement.
The global fast food chain is best known for its burgers, fries, and other delicious menu items.
McDonald’s logo is a widely recognised symbol that consists of two golden arches arranged in an M shape.
The logo was designed in 1962 and has gone through several changes over the years, but the basic M shape has remained the same.
This was until the company decided to make a temporary change, and in turn, a powerful statement.
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Many people have taken to social media and said they are loving the idea.
One fan writes: “Happy International Women’s Day! Love this from Mcdonald’s!”
Another adds: “Quick shout out to @Wendys for supporting International Women’s Day every day.”
However, McDonald’s efforts to mark the day haven’t been well received by everyone.
Laura Parker, the national coordinator of leftwing group Momentum, tells The Guardian: “This empty McFeminism has nothing to do with women’s liberation and everything to do with McDonald’s attempt to sanitise its image.”
While on Twitter, one user questions: “How much did this sign swap cost? How is that helping women? Cheaper than traditional advertising is likely the real deciding factor.”
A second simply says: “Try again.”
The logo flip was first seen at a McDonald’s in California, but it was later displayed across the company’s social media channels, on shirts, hats, and even special packaging at 100 American restaurants.
McDonald’s is not the only brand to have made a change for International Women’s Day.
Johnnie Walker released a limited edition ‘Jane Walker’ bottle, donating $1 from each sale to charities benefiting women.
Brawny also launched a ‘Strength Knows No Gender’ campaign, featuring women in place of the brand’s iconic Brawny Man and donating $100,000 to Girls, Inc., a nonprofit organisation that helps young women learn leadership and financial skills.
These initiatives aim to highlight the growing importance of gender equality and the need for continued progress.
By celebrating women and their achievements, brands like McDonald’s, Johnnie Walker, and Brawny are helping to raise awareness and promote positive change.
Today, we flip our Golden Arches to celebrate the Women who have chosen McDonald’s to be a part of their story. Thank you to the millions of women whose stories make us who we are: https://t.co/x1tvTLGPLx #IWD2018 pic.twitter.com/CHbOUvDSkS
— McDonald’s Corporation (@McDonaldsCorp) March 8, 2018
The company has a long history of supporting women in the workplace and notes that six out of 10 McDonald’s restaurant managers in the US are women.
Every year on March 8, International Women’s Day is celebrated around the world, with the aim of recognising and celebrating the social, economic, cultural, and political achievements of women.
On the day in 2018 and 2019, McDonald’s uniquely celebrated the day by flipping its iconic golden arches logo upside down, creating a big, bubbly W.
The move is part of McDonald’s effort to show support for women everywhere.
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McDonald’s chief diversity officer, Wendy Lewis, says that the logo flip is meant to honour the ‘extraordinary accomplishments of women everywhere and especially in our restaurants’.
She goes on to say that 60 per cent of McDonald’s restaurant managers being women in the US is a fact that the company takes a lot of pride in.
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