McDonald’s has officially launched a McPlant burger that reportedly ‘tastes like beef’.
The fast-food chain has partnered up with the US firm Beyond Meat to create a patty that has the flavour and texture of real meat. However, it’s made up of coconut, yellow peas, beetroot juice, and potatoes.
Despite being plant-based, McDonald’s is marketing the latest menu item at flexitarians (people who follow a mostly plant-based diet with animal products occasionally thrown in) as appose to vegans.
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A representative labelled it an ‘exciting move’ for the brand.
According to the Metro, they said: “We’re excited to work with Beyond Meat to drive innovation and this is an important step on our journey to bring high-quality, plant-based menu items to our customers.
“We will combine the power of Beyond Meat’s relentless approach to innovation with the strength of McDonald’s global brand to introduce new plant-based menu items.”
Although the McPlant burger isn’t currently available in the UK or the US, a version of the meal is reportedly being sold in Austria. However, it contained egg-based mayonnaise and dairy cheese.
It’s also been claimed that the patty is grilled alongside meat-based items, which explains why it’s not being labelled as vegan at this time.
McDonald’s is the latest fast-food chain to jump on the plant-based wagon as the diet becomes more and more popular.
According to The Vegan Society, one in four Brits attempted to ditch animal-based products during the lockdown. Plus, 54 percent of those who took part in the survey said they had bought plant-based alternatives for the first time.
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