Credit: Alamy
Imperial Leather Soap Bar Stickers Have A Genius Purpose You Likely Had No Idea About
The sticker on an Imperial Leather soap bar actually has a genius purpose that not many people know about.
If you’ve ever used an Imperial Leather soap bar (the classic variety with the unmistakable black and red label), you’ve likely noticed that the sticker just doesn’t budge.
Social media has taken notice, too, with users both baffled and amused by how stubbornly that label stays put, often outlasting the entire bar of soap.
A quick scroll through X (formerly Twitter) reveals countless jokes and memes celebrating the sticker’s tenacity.
One user quipped: “If the relationship isn’t as strong as that sticker on Imperial Leather soap, I don’t want it.”
Another added: “I want my love to feel like what Imperial Leather has with that sticker, bond unbreakable.”
But while many have speculated about this soap’s unusual feature, few realized the sticker actually serves a very specific, and surprisingly useful, function.
For years, people have been puzzled.
One person summed up the internet’s confusion by asking: “How does the sticker stay on Imperial Leather bars of soap right to the end?”
The answer is both simple and smart.
According to a helpful social media user: “I believe you’re supposed to have it in your soap dish/on the sink with the label side down. Stops soap [from] getting a ‘soggy bottom.'”
Yes, that little label is more than just a branding tool – it’s designed to act as a built-in soap stand.
Many users had never considered this before, with one amazed fan writing: “Well! That makes perfect sense. I’ve been an Imperial guy for years and never thought of that, so I just went and ‘flipped my soap,’ and it works, thanks!”
Another declared: “Not since the industrial revolution has such genius been deployed,” while someone else noted: “Saves you needing a separate soap dish.”
In response to the growing curiosity, Imperial Leather shared some insight with the Daily Mail: “Besides the brand identity, the sticker on the top is for a long-lasting bar and preventing mushiness.”
They added: “When the soap is used, the sticker will make and keep the top surface, where the sticker is on, concave.
“After use, the soap is supposed to be upside down. The concave surface will help water run out from the bar and minimise the touching surface on a soap tray.”
So there you have it: what many assumed was a decorative quirk turns out to be a thoughtful design choice.
Mystery solved!
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