Pringles is releasing a Rick and Morty inspired Pickle Rick flavour for fans of the hit TV show.
The Adult Swim cartoon series has a dedicated cult following, therefore any fan of the show will know that this new flavour is influenced by many of the viewers’ favourite episode in which the mad scientist turns into a pickle to avoid having to attend family therapy… madly, this somehow backfires! But in the process, “Pickle Rick” is born.
Ahead of the 2020 Super Bowl, Pringles has teamed up with Rick and Morty to release a limited-edition flavour, according to a press release. A 30-second advert will be aired about the partnership during the second quarter of the game. Already, the press release has gathered a lot of excitement, therefore it’s expected there will be even more enthusiasm for the ad itself.
Unfortunately, this is only available to American customers but that’s the short straw we’ve been dealt.
Jill King, Senior Vice President of Marketing and Partnerships hinted that it was possible Pringles and Rick and Morty may work together even after the Super Bowl.
In the press release, she stated: “We’re extending this partnership in really exciting ways, all year long.
“Rick and Morty fans are going to be given amazing new opportunities to illustrate their love for this iconic show, thanks to Pringles.”
Senior Director of Marketing at Pringles, Gareth Maguire, added: “We want to do something completely new for the brand for the 2020 Big Game and are thrilled to be partnering with Adult Swim and Rick and Morty, a show which continues to grow in popularity year after year and enjoys a cult fan following.
“We hope the new special edition Pickle Rick flavour will be a hit with the show’s fans.”
Pringles is well known for concocting weird and wacky flavours in recent years, including the time they released a roasted turkey flavour for Thanksgiving. In comparison, the pickle flavour almost seems relatively normal.
Enthused fans of the show will be able to purchase their very own limited-edition Pickle Rick flavoured Pringles at the beginning of February next year.
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