Heidi Klum Turns Off Comments On ‘Weird’ Underwear Photo Shoot With Her Teenage Daughter

Heidi Klum has turned off the comments on pictures of a 'weird' underwear photo shoot with her teenage daughter.
Credit: Intimissimi & @heidiklum/Instagram

Heidi Klum has turned off the comments on her ‘weird’ underwear photo shoot with her teenage daughter. 

The America’s Got Talent judge, 49, faced a wave of backlash late last year after she posed in a lingerie shot for Italian fashion brand Intimissimi alongside her daughter Leni, 18.

The mother and daughter images was negatively received – with TV presenter and model Ulrika Jonsson writing in her column that it made her feel ‘uneasy’.

Klum and her daughter have since done another photo shoot for the brand and the model has made an effort to block out any backlash.

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Klum uploaded a series of pictures from their latest shoot – with the pair modelling different sets of lingerie.

The caption of the post reads: “Yiiiipppppiiiiiiii our new Intimissimi campaign is here.

“You can discover the art of Italian lingerie online and in all Intimissimi stores.

“If you see me and Leni Klum on billboards all over Germany … tag us and we’ll share our favourites on our stories!”

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To shield herself and her daughter from a wave of backlash, Klum has now turned off her comments on her Instagram page.

However, people have still taken to social media to discuss it.

One person writes: “Somehow it’s weird to see mother and daughter in underwear. I mean, how many were photographed like this with their mother.”

Another user adds: “I would not be proud to show my daughter off in this way. I would feel embarrassed and sad.”

“I adore Heidi Klum, but doing a lingerie campaign with your daughter is very strange,” pens someone else.

A fourth person jokes: “First thing I think of when I want to pose in my intimates: ‘My mom should be here’.”


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A post shared by Heidi Klum (@heidiklum)

However, some have come to the defence of the pair.

One fan writes: “Good for Heidi Klum for posing in a lingerie ad with her daughter! They are both stunning women so they should ignore the prudes who criticised them!”

While someone else adds: “Backlash over Heidi Klum lingerie campaign with daughter Leni.

Two words come to mind when I hear about the backlash from women in particular… ‘sour grapes’ and ‘jealousy’ that they don’t look like you.


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Klum’s daughter, Leni, has previously spoken about the backlash they received from their previous photo shoot.

She told Page Six at the time that she doesn’t read the comments and she is happy with the campaign.

Leni explained: “I am overall happy with the campaign and I had an amazing day with my mom. I think the photos turned out great, and we had an amazing time.

“I just don’t look at it, honestly.

“If I don’t look at it, I don’t have to pay any attention to it, so I just don’t know what is there.”

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Written by Rosario Monachino

Rosario is a content editor at IGV who specialises in film, TV and entertainment news. He has a degree in English and Film from the University of Salford and a masters in Journalism from Liverpool John Moores University.