John Lewis is facing a backlash over an advert that shows a young boy in a dress, high heels, and makeup, trashing his home.
The clip, which is titled Let Life Happen, was released as part of the promo for the department store’s home insurance policies.
One Twitter user wrote: “Home insurance advert features a small boy flouncing about in a long dress, bright red lipstick, and blue eyeshadow.
Watch the John Lewis advert below…
“Shoppers don’t want crass cultural lectures from department stores! This type of crap won’t reverse its £517m losses.”
Another added: “Why does a small child have to send out a message of LGBTQ equality? Why is he acting like a drag queen?”
A third chimed in, writing: “I don’t care if that child’s Arthur or Martha but what I do know is that he needs a slapped a***.”
Others took to the site to blast the ad from an advertising standard perspective.
One viewer fumed: “That John Lewis advert for insurance is really well shot and the kid nails it. I can’t see them paying out for that damage though.
“I mean the kid’s mum was in the house and she said nowt. I used to get the riot act read for coming home with grass stains on my knees.”
“Their cover is for ‘damage or loss of function caused by a sudden, unforeseen and unintentional event’.
“Your kid deliberately trashing your house isn’t unintentional so not covered.”
John Lewis has responded to this claim on their Twitter account, saying: “Although many children do dress up and dance around their homes the advert is a dramatic, fictional story created to entertain.
“We hope our customers will appreciate this ad in the spirit it was intended.”
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