Netflix has revealed it is considering a crackdown on password sharing for multiple users.
Some customers are now being served a notification when they sign in which reads: “If you don’t live with the owner of this account, you need your own account to keep watching.”
As of yet, an official decision hasn’t been made on whether or not this will be rolled out to everybody.
A spokesperson told the BBC: “This test is designed to help ensure that people using Netflix accounts are authorised to do so.”
Through the trial, users will have to verify they can access the account by using a code, which they will be sent via text or email. This will mean that logging into your ex-boyfriend’s, cousin’s, nan’s account to watch Friends could be a thing of the past.
The company has previously looked at password sharing. Yet chief product officer Greg Peters has commented that there are no ‘big plans to announce at this time in terms of doing something differently there’.
Similar to Netflix, Amazon Prime and Disney+ allows users to create multiple profiles. However, it states in the terms and conditions that this is meant for people who live in the same household.
Since 2020, Netflix has gained nearly 37 million subscribers. Bringing the total of users worldwide to 200 million.
Due to lockdown and hits such as Tiger King and The Queen’s Gambit, the streaming giant has reportedly made almost £25bn (£18bn) in revenue. Plus, $2.8bn (£2bn) in profit.
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