We’ve all dealt with the disappointment of choosing our Greggs pastry and finding out it’s actually cold.
Sure, there’s a certain charm to a cold sausage roll or steak bake – but they’re always more delicious when they’re fresh out of the oven.
But this week, Greggs fans have been left baffled by the revelation that the chain doesn’t serve its food hot.
The only way you can actually be promised hot pastries from the chain is if you turn up in time for a fresh batch, with Greggs saying you need to come ‘at the right time’.
People have been left confused by the announcement that its baked goods aren’t served up hot.
One took to X, formerly known as Twitter, to write: “Well I learned something new today.”
Another adds: “I honestly never knew that. It explains a lot!!”
While other customers are saying that the chain has ‘fooled us all’.
Explaining its reasoning on the Greggs website, a statement reads: “We sell savouries that are freshly baked in our shop ovens, then put on a shelf to cool.
“We don’t keep them in a heated environment, use heat-retaining packaging, or market them as hot because of this.”
The message continues: “As bakers, we believe that baking our savouries fresh each day gives customers the best quality product.”
There’s actually a very important reason for Greggs’ claims.
It’s actually all about VAT, or value-added tax, which is applied differently to different categories of food.
Basically, it’s down to the complicated (and controversial) rule of the ‘pasty tax’.
As per The Guardian, the tax has been divisive since it was first introduced in 2012 because it increased the amount of tax paid on warm foods.
The brand explains: “If the sausage rolls and bakes were kept hot after they had been baked, then they would be subject to VAT and the customer would have to be charged a higher price, in the same way that we charge VAT on our hot sandwiches which are kept in a heated cabinet and are subject to VAT.”
Or, as one Facebook user puts it: “They don’t serve hot food as they’d have to pay VAT on their sales, which would harm their profit margin.