Southend United Stand Name Changed After ‘Serial Killer’ Backlash

Southend United Stand: The football club is changing the name of a stand at their stadium following a 'serial killer' backlash.
Credit: Alamy

Southend United football club is changing the name of a stand at its stadium after a new sponsorship rebrand shared a link with one of Britain’s most notorious serial killers.

The seating area was called ‘The Gilbert & Rose West Stand,’ which shares a name with Rose West who, along with her husband Fred, infamously killed young women between the 1970s and 1980s.

According to Sky News, the football club is ‘set to discuss ‘a different arrangement of words’ with the sponsor’.

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A statement read: “They are a fantastic local estate agents and we look forward to working with them during this partnership, which will include a number of community projects.”

Southend has also announced that it will ensure that the wording won’t appear anywhere else in the stadium.

Fans were quick to notice the new stand name when they were booking tickets for upcoming games.

This caused a reaction on social media, with one fan writing: “That cannot be real.”

Another fan on Twitter posted: “Only Southend United could have a sponsor for the West Stand called Gilbert & Rose, inevitably leading to ‘The Gilbert & Rose West Stand’.”

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Iain Mcintosh, who writes for The Athletic, tweeted: “I don’t think they thought this one through…”

It is common for lower league teams to rename their stands after their sponsors, as it is one of its most successful sources of revenue.

However, Southend is not the first club to have a blunder with its rebranding.

Crewe Alexandra F.C hilariously once had a stand called ‘The Whitby Morrison Ice Cream Van Stand’.

Huddersfield F.C has recently announced a new deal to have one of their seating areas called ‘The Big Red Stand’. 

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