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Walmart Removes ‘Offensive’ T-Shirt Featuring Hidden Swear Word

Walmart has removed an 'offensive' T-shirt from its stores after it's gone viral on social media.
Credit: Alamy & @wh0l3h3art3dly/TikTok

A woman was left fuming after spotting a supermarket top that unintentionally spells out a crude word. 

Slogan T-shirts are a popular fashion choice – whether it’s a motivational quote or your favourite song lyrics, it can be a way to show off your personality.

However, one top is going viral for all the wrong reasons.

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A woman called Brianna has taken to TikTok – under the username @wh0l3h3art3dly – and called out one of the T-shirts in the kids section of Walmart.

She writes in the caption of the video: “Frickin Walmart… strikes again… Walmart Canada on a child’s shirt… really?!?!”

Brianna shows a green T-shirt that has a large ‘RE’ capitalised, along with the words ‘Recycle’, ‘Reuse’, ‘Renew’ and ‘Rethink’.

Although the top is meant to promote being eco-conscious – people have noticed there’s an unintentional message when you look closely!

The TikToker asks viewers: “Where is the hidden word in this?”

People are taking to the comments and sharing their thoughts on the T-shirt, with one viewer writing: “Yeah someone needs to re-think the wording.”

Walmart's recycle T-shirt.
It’s made some people want the T-shirt even more! Credit: @wh0l3h3art3dly/TikTok

Another adds: “Someone didn’t proof that well enough.”

“It took me a second and then I audibly gasped lmao,” comments a third.

Meanwhile, others are taking to the comments and defending the supermarket, saying it’s an honest mistake.

One TikToker says: “In my opinion, I don’t think the people who made that shirt realise that they did it, so really is no one’s fault.”

In agreement, another adds: “I think the design is flawed. However. I don’t think it was done with malicious intent.”

Hilariously, some TikTokers are saying the blunder has made them want the T-shirt even more.

One person writes: “I want it just because of that.”

“Not me running to buy it RIGHT NOW,” adds another.

Walmart's recycle T-shirt.
People have spotted a rude word in this Walmart T-shirt. Credit: @wh0l3h3art3dly/TikTok

When you closely examine the top, the expletive is clear as the first letter of each word vertically, without ‘RE’, spells out ‘c***’.

Brianna answers her own question by boldly uttering: “See you next Tuesday.”

Since the TikTok clip has gone viral, Walmart has announced that the T-shirt has been pulled from its stores.

A spokesperson for the retail giant tells Newsweek: “This was not intentional, and the T-shirt has been removed.”

In a statement to The Independent, Walmart adds: “The T-shirt has been removed, and for context, this item was only available in Canada.”

The infamous top is reportedly still available through other online retailers.

@wh0l3h3art3dly Frickin Walmart… strikes again… @Walmart Canada ♬ This Is How We Do It – Montell Jordan

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Written by Rosario Monachino

Rosario is a content editor at IGV who specialises in film, TV and entertainment news. He has a degree in English and Film from the University of Salford and a masters in Journalism from Liverpool John Moores University.