Aimee Walker
Everyone’s heard of the major online retailer ASOS, however, not everyone knows what the acronym actually stands for.
The company is one of the world’s largest clothing outlets; every day, thousands of shoppers hop onto the site and add the latest trends to their basket.
It is believed to have nearly 900 brands in stock, as well as its own range of clothing and accessories.
While the chain may be hugely popular and is a household name, not many of its fans are aware of what ASOS stands for, and after finding out, people have been left gobsmacked.
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Nowadays, ASOS is a global brand and it ships to 196 countries from centres in the UK, US and Europe.
In 2021, the outlet bought Arcadia Group’s Topshop, Topman, Miss Selfridge and HIIT, acquiring its stock in the process.
The brand’s value was estimated at $974 million in 2022, as per Statista Research Department.
Over the years, many celebrities have been spotted wearing ASOS – including Taylor Swift, Miley Cyrus, Dua Lipa and Paloma Faith.
Despite such huge names wearing the brand, many people have been clueless as to what ASOS really stands for – until now.
Taking to X (formerly known as Twitter), one person tweets: “Never knew ASOS stands for ‘As Seen On Screen’. Why am I so behind on things?”
Another adds: “As if I didn’t know [what] ASOS stands for ‘As Seen On Screen’.”
While a third user comments: “Found out ASOS stands for ‘As Seen On Screen’ and me heads boxed.”
“Why have I just found out that ASOS stands for ‘As Seen On Screen’?! Mind blown,” somebody else says.
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A fifth writes: “ASOS stands for ‘As Seen On Screen’ – I’ve successfully blown a few minds with that this morning.”
“ASOS stands for ‘As Seen On Screen’ – something new every day,” adds another.
While people are now finding out that ASOS stands for ‘As Seen On Screen’ – there’s still the story behind its name too…
Some people may be under the impression that it’s named after its founder – which is a common theme with many big brands – however, with this brand, this isn’t the case.
The four letters of ASOS stand for ‘As Seen On Screen’, which some of its earliest shoppers may still refer to it as – in 2000, it officially became known as this.
It all started back when the outlet was first founded, as it was meant to be a place where film and TV fans could shop for replicas of ensembles they’d seen on screen.
Most notably, it sold an imitation of Brad Pitt’s red leather jacket from the 1999 cult classic Fight Club.
Down the line, the brand’s founders, Nick Robertson and Quentin Griffiths, decided to change it to its acronym.
You learn something new every day!
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