Netflix Introduces Its New Anti-Password Sharing Measures To Stop Users Sharing Accounts

Netflix has introduced new anti-password sharing measures in an attempt to stop users from sharing accounts.
Credit: Alamy

Netflix has introduced its new anti-password sharing measures to stop users from sharing accounts.

The streaming giant has around 231 million paid subscribers, who pay to watch its hugely popular film and TV shows.

Its huge catalogue features hit films such as Red Notice, Don’t Look Up and Glass Onion: A Knives Out Mystery.

As well as talked about TV shows such as WednesdayStranger ThingsSquid Game, and Monster: The Jeffrey Dahmer Story.

Netflix once tweeted that ‘Love is sharing a password’, however, the company has well and truly changed its stance.

Find out more about Netflix’s anti-password sharing measures below…

The streaming giant confirmed it will no longer let subscribers share their accounts with anyone else in its latest earnings report.

The company said (via Express): “Later in Q1 [January 1 to March 31, 2023], we expect to start rolling out paid sharing more broadly.

“Today’s widespread account sharing (100m+ households) undermines our long-term ability to invest in and improve Netflix, as well as build our business.”

Related Article: Netflix Viewers Say Lives Have Changed For The Better After Typing In ‘9875’

Related Article: Netflix Viewers Left In Tears After Watching ‘Heartbreaking’ Film Based On True Story

Now the streaming giant has clarified how the move will affect customers.

On the Netflix website, the help centre has been updated with information about what you can and can’t do with your account.

People who do not live in your household will need to use their own account to watch Netflix.

Netflix has announced details on its anti-password sharing measures to stop people from sharing accounts. Credit: Alamy

The streaming giant says that accounts will still be shareable – but only if you’re in the same household.

If families are spread across different households, there are different steps they will have to follow in order to use their Netflix account.

One option is to log in on their device from their home Wi-Fi network (the address where the account is linked to) once every 31 days.

However, this will be incredibly difficult if families are spread all across the world.

Another option is to request a temporary code that will last for seven days.

If you fail to do this, it could lead to your Netflix account getting blocked.

Squid Game
Netflix admitted that the move won’t be ‘popular’ among consumers. Credit: Netflix

People have been reacting to the new rules Netflix is implementing on social media.

One person writes on Twitter: “Ah yes cause the one thing driving people away from Netflix is that they share their passwords.

“Definitely, not the majority of the content being low quality and whenever there’s a really high-quality show, it gets cancelled after one season. It’s passwords that are the issue.”

Another person adds: “So I’m expected to return to my parent’s home once a month to log back into Netflix?

“There’s a difference between password sharing and having multiple accounts under one plan, which I pay my fair share of.”

Related Article: Viewers Urge Netflix To Add Trigger Warning At Start Of ‘Horrifying’ New Film

Related Article: Netflix Turns Cancelled TV Series Into Its Most-Watched Show In World

A third person says: “I get it. If it stops like 10 random people sharing one account that’s ok but not when I’m sharing mine with all my family who all live in different houses.”

“Seems less like an anti-sharing method and more of an ‘automatic unsubscribe if you haven’t used it in a month’,” another user commented.

Speaking to Variety, Greg Peters – one of the CEOs at Netflix – admitted that the move won’t be ‘popular’ among consumers.

But he considers it a ‘gentle nudge’ for customers who share their passwords outside their own household, which is something that Netflix’s terms of service say is not allowed.

At the time of writing, no official date has been announced for when these measures will come into place.

Watch our Video of the Day below…

Do you have a story for us? If so, email us at [email protected]. All contact will be treated in confidence.

Written by Rosario Monachino

Rosario is a former content editor at IGV who specialised in film, TV and entertainment news. He has a degree in English and Film from the University of Salford and a masters in Journalism from Liverpool John Moores University.